One of my employees just turned 18… and I texted him happy birthday and added a bunch of exclamation points and emojis.
…His mom ordered him a *singing telegram* (a person dressed up in a frog suit who would show up in person and sing happy birthday to him), made an array of homemade cupcakes for him and his coworkers, and got him a stuffed frog as a gift so he could always remember the moment.
Sure, it’s the thought that counts.
But, it’s the effort that gets remembered.