The first time I ever opened up TikTok, I blinked and 2 hours of my life was gone.
I deleted the app.
A few years later and… every. single. app. is. the. same.
I open up Instagram, blink, 2 hours gone.
I open up Facebook, blink, 2 hours gone.
I open up YouTube, blink, 2 hours gone.
Besides that, X feels like a toxic cesspool and Linkedin feels too business-y for me.
None of it feels aligned.
Which is why I haven’t posted to social media in as long as I have. I focus my energy on posting to this blog and have been stubbornly holding back my creative inclinations to post to social media until I found a platform that prioritized content distribution differently..
Not that there’s anything inherently wrong with short video… I just want to blink and find myself still in the same moment… surrounded by words, artistic images, and intriguing dialog—not eyeballs deep down rabbit holes I never asked to be sucked down.
And a new space I’m dipping my big toe into for 2026 is Substack. It feels like a space that finally doesn’t prioritize video shorts but rather prioritizes the written word.
Which is noteworthy because different primary content medium platforms attract different audiences. And a platform that prioritizes actively reading the written word over passive video consumption… is going to attract a much different kind of user.
One that’s maybe more intentional… more thoughtful… more engaged and ready to connect in more authentic ways…
Why? …Because it’s a more demanding and difficult medium to consume.
Which is the point.
Which is where I think my people will be.
Come check it out…?