While eating out tonight, my waiter asked me towards the end of my meal if I had ever eaten at that restaurant before.
I told him I hadn’t.
He replied simply, “Well… you’re always welcome here.”
And what surprised me about this, I guess, is that not only did I feel like he really meant it… but he couldn’t have been any older than 17 years old.
…Obviously I’m welcome to come in and spend money at the for-profit business he works at.
But, you know… what most business owners don’t realize… is that us customers… we can sniff out whether you mean what you say or not pretty damn quickly.
And it’s the business “hack” that too many people ignore… genuinely caring.