When I was hanging out with my sister the other day, I asked her if there was anything she needed from Target.
Without missing a beat she replied, “Matthew… I could always go to Target—Target tells me what I need.”
And after a good laugh, we went. And I was the one who ended up getting more than I needed and my sister was the one who ended up getting distracted by an intimate phone call and left without a single purchase.
This felt like a timely story to share because behind every joke there is some truth.
And during the Black Friday, Small Business Saturday, Cyber Monday, Holiday Sale Sale SALE Season—remember: every place you go and wherever it is you choose to spend your time… you’re going to get told what you need.
Over and over and over again and in the most convincing of fashions.
And so you have a couple of thoughts to consider:
- Do you really want to go looking for things you don’t need? Or might you be better off brainstorming from afar?
- Are there alternate gifts you could consider giving that maybe aren’t purchased from major retail stores?
- If you do end up getting dragged somewhere you know you’re probably going to spend more than you should—is there an intimate phone call you could take instead (I’m only half joking about this idea) or something distractionary you could do when you’re most vulnerable?