I had to take my car to the mechanic today for an inspection and to get new tires (because, you know, flat tire from last week).
Now, do I go to the mechanic who’s on my way to work who would be super convenient for my day’s schedule?
…Nope.
I go to a mechanic who’s exactly out of my way—20 minutes from my house and 15 minutes from my workplace.
Why?
…Because these mechanics speak in laymen’s terms; they make and keep promises; they’re thorough; they’re happy to see you; they do me favors and give me occasional discounts and upgrades… in short: they run a good business.
And I’m willing to go out of my way for them because of it.
It can be tempting in today’s world to try and automate, scale, outsource, shortcut, and hack your way to a good business.
But, the best way to build a good business is to build a good business. One that you’re well versed in; one where you can deliver real value; one where you don’t mind taking some extra time; one that gives you joy; and one where delighting the customers/clients is regularly a highlight of your day.
…As is the case with building anything good in life.
When you align your intentions in building a good thing, your actions in building a good thing, and your time in building a good thing… how could you not come out with just that… a good thing?