Yesterday, the number of people subscribed to my MoveMe Weekly newsletter and 1-Minute Insights daily email crossed 10k.
And what did I do to celebrate this milestone?
…I unsubscribed close to 4,000 of them.
…Why?
Because for the first time since I started collected emails for these newsletters (about 10 years ago), I decided to finally clean the list.
And by clean, I mean anyone who hasn’t opened an email from me in the last 6 months was unsubscribed.
…Obviously the newsletter and/or daily emails isn’t for them.
This worked out to be close to 4,000 people.
It was a humbling reminder (the gift to myself) that quality trumps quantity in this regard.
Why keep sending emails to people who obviously aren’t getting value from them? It’s a waste of space in their inbox and resources used to send.
Better to hyper focus on those who are opted in, engaged, and aligned with us on the journey forward.
…Both in newsletters and in life.