When it comes to building an online business, what comes first, the product or the audience?
…Which feels a lot like what came first, the chicken or the egg? And I have no idea how to answer that one.
But, when it comes to the former question, build your audience first, and you’ll more likely appeal to a general demographic that has a more broad taste in product. Plus, you’ll probably be more focused on trends, fads, and broad appeal (for virality probability) which, by definition, will only grow your more general following. And when you try to build a general product to appeal to that general audience, it’ll invariably blend in with the countless others.
Build your product first, and you’ll have a much better idea of who you want to target for your audience. Plus, when you build your product first, you get to build it for you. My opinion is that the internet is incomprehensibly massive and there’s undoubtedly a niche of people who would love your product—once you know what it is and invest the time and energy required to build it beautifully and pack it with value.
What we don’t need are more general products that appeal to general audiences. What we need are people who have done the inner work and have come alive inside to create a product that they themselves would be thrilled to buy, that they can then start telling their (specific) people about.
The product, in my opinion, should come first.
P.s. These are the two products I’ve built so far. Number three is on its way. 🙂